Frustrated that you're working harder than ever, but your profit margins haven't moved in 12 months?
The problem isn't that your business is unprofitable—it's that you can't see where the profit is actually going. Hidden costs, process inefficiencies and operational clutter are invisible until you know where to look.
Turn Hidden Complexity into Profit.
Or become more cost effective, so you can deliver your true purpose.
👇 Already know you’re in? View Accelerator options 👇
What we promise
You will know exactly where complexity is costing you, have a practical, documented plan to fix it, get structured consultation and support to follow through – but you stay in control of taking action inside your business.
Pragmatic SME Focus Accelerator
“Six months to fix the 1–2 complexity issues holding your business back.”
$2450
Best for:
Owners and leaders with 1–2 key complexity issues.
Limited time or budget who want a clear, structured fix.
What you get:
Onboarding session.
1:1 Session to help you start accelerating, help you find your initial focus and prepare yourself for the initial group session.
Monthly small group sessions focussed on
action & accountability.
Chat support - Access to coaches.
Key resources to help you focus on problem & impact solving.
6 months access to our accelerator community.
Pragmatic SME Scale Blueprint
“12 months of strategy and operations support to build a simpler, scalable business.”
$6950
Best for:
Founders committed to scaling and willing to invest
in a full business reset.
SMEs with deeper complexity across strategy, people,
finance, culture and operations.
What you get:
Onboarding + deep‑dive 1:1 diagnostic into your business.
Quarterly strategy days to set and review 90‑day execution plans. Including implementation reviews: feedback on your Systems, org chart, key processes and financial model.
Two live master group sessions per month – one strategy, one operations – with 30‑day accountability built into every cycle.
Dedicated client portal with resources, templates and AI chat support.
Priority access to the success team for ongoing questions.
12 month access to a higher‑commitment founder community.
"The 6-month focus fixes the leak. The 12-month Blueprint builds a better ship."
First‑Session Confidence Guarantee:
Join either Accelerator and attend your first working session. If, within 7 days, you feel it isn’t right for you, email us and we’ll refund 100% of your fee. All we ask is that you show up ready to engage so we can give you a fair experience to judge.
From global boardrooms to your business – I make complex things simple.
Hi, I'm Ash. For over 20 years, I've worked inside global companies, government departments, and high-growth businesses across 14 industries. My job has always been the same: find what’s causing chaos and replace it with simple, repeatable systems that work.
I've seen firsthand how unnecessary complexity stalls growth, burns out teams and drains profit. I've also seen how powerful it is when a business gets its strategy, operations and people all pulling in the same direction.
Now, I bring that experience to SME owners like you through the Pragmatic People Business Accelerator. I also teach these same principles – Systems Thinking, Strategic Alignment and Leadership – to the next generation of leaders in the University of Adelaide's MBA program.
My approach is practical, direct, and grounded in real-world results. Let's work together to make your business simpler, smarter and ready to scale.
Ash Holliday, Founder of Pragmatic People
Check out what our SME leaders say about the accelerator programs:
“Every session ends with clarity on what to do next.”
“The Accelerator program helped me strip away unnecessary overthinking and focus on what really matters. We look at the business as a whole, have honest conversations, and finish each session with a clear direction. It’s helped me rethink old problems and shift my attention to the parts of the business that truly move the needle.”
Ricardo Catanho
Owner & Manager Catanho Group
“We gained the focus and motivation we desperately needed.”
Working with Ash through the Accelerator program has been useful beyond words. The meetings and conversations are full of new ideas, thought‑provoking questions and genuine support, which helped us refocus and gave us the motivation we desperately needed. Ash’s approach is methodical, down‑to‑earth and backed by deep research and experience. The program helped us see our businesses through a different lens and build a clear strategy to improve and grow. Thank you Ash!
Anastasia Mamaeva-Catanho
Owner & Manager Catanho Group
Why this Accelerator – and why now?
Most SME owners don’t need more theory. They need clarity on what’s really going wrong, a practical plan and someone in their corner while they fix it. The Pragmatic People Business Accelerator is built to do exactly that – helping you remove hidden complexity so profit, time and growth start moving again.
Focus on the few things that matter most, not a hundred new tasks.
Blend of strategy and operations, so the plan actually works in real life.
Support and accountability over time, so you don’t slip back into old patterns.
What if I’m not ready?
That’s exactly why the Complexity & Profit Scorecard is free to take. It shows you where complexity is hurting your margins and whether the Accelerator is a good fit – before you commit to anything.
What if it’s not for me?
Join and attend your first working session. If, within 7 days, you feel it isn’t right for you, email us and we’ll refund 100% of your fee. All we ask is that you show up ready to engage.
